The music industry is not anything that is new. It has been alive and well and thriving since the early 40s. Today, Kochint Entertainment will be looking at the direction music has taken since the 90s. The music of the 90s was dominated primarily by groups.
The Glitz of the 90s
The Spice Girls, TLC, The Backstreet Boys, N’sync and many, many others carried the 90s music industry. It was generally thought that music was into more vibrant colors and images that were such a stark difference from the drug fuelled bands of the 80s.
In the 90s, squeaky clean images were cultivated and clear lines of personal brandings were established. It seemed that the world was being divided between those that were wholesome and those who were not. It was a strange time and it seemed that a palpable shift was slowly happening under the surface. The world was becoming more interested in cultivating personalities rather than music. Record Labels saw this and goaded it on to an extent.
The Direction Labels Took
If the music of today is anything to go by, it seems that the personalities won over providing critically acclaimed music. The likes of Kanye West with this diva personality and Taylor Swift with her unceasing parade of drama seem to be the highlight of the musical decade.
There are the exceptional ones like Adele and Ed Sheeran that provided a little glimmer of talent in the pool of “artists” that were more interested in making headlines rather than creating music. More and more labels are undergoing a shift to suit the demands of the market. The old artists of the 80s are still around and are trying to adapt to the crowds of the new age.
Music always has a way of affecting those who listen to it. Music changes feelings and thoughts. This is something that remains to be true to this very day. While there has been much attention given to the very glitzy life of the music artists, they do try to keep the focus on their art. That is not to say that there have not been those that fully embraced the rabid interest the public has on their personal lives and not upon their art. This is something that we hope changes with time.
The world of music has significantly changed and became muddled. The trends are what dictate who is making it big in the industry and it is—frankly speaking—quite ridiculous. The world needs to embrace talent for what it is and stop giving so much of its time and attention toward superfluous artists.
The industry needs to recapture its affair with actual melody and harmony. We need to stop putting the spotlight on noise. The power lies with the people as well as the record labels. If less and less people supported artists that merely added to the noise, record labels will not keep flooding the airways with more palette swaps of the same old thing.